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Iterative experiments
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Iterative experiments Venture capitalist Jonathan Murray of Early Stage Partners described the startup process as a series of iterative experiments rather than a linear projection. Rather than writing a business plan with cash flow projections that have little or no basis in reality, Jonathan suggests a more realistic approach- a balance between objectivity and entrepreneurial zeal: Experiment #1: Can we make a product? The objective of this first series of experiments (seed/pre-seed stage)
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